The Honest Audit · An independent look inside your ad account

Someone should look at your account who is not paid to defend it.

I open your ad account, record myself going through it, and tell you exactly where the money is going and what I would change. You get the recording, a ranked list of fixes, and your real numbers rebuilt. Within 48 hours.

Recorded walkthroughRanked action listYour real numbers48 hoursNo retainer, no pitch

If I open the account and find nothing worth fixing, I say so and refund you.

Nobody who runs your ads can also judge them.

The person managing the account is the same person reporting on it. That is not dishonesty, it is human. When you have spent six months building a campaign structure, you stop being able to see it. And when your fee depends on the client staying happy, the reporting quietly bends toward the numbers that look best.

So budgets keep running on audiences that stopped converting. Sales get counted twice across three platforms. A global benchmark gets quoted as though it means something locally. And the number on the dashboard stays comfortably ahead of the number in the bank.

I am not running your ads. I have nothing to protect. That is the whole product.

Three things, all of them usable.

The recording

Me inside your account, on screen, talking through what I see as I find it. Not a summary written afterwards. You watch the reasoning happen, which means you can disagree with it.

The action list

Written, ranked by what each fix is worth rather than how easy it is. Every item says what to change, why, and roughly what it should move. Your team can act on it without me.

Your real numbers

Breakeven ROAS, true cost of a new customer, profit per order and payback month, calculated on your figures and sent back as filled-in files you keep.

Six places the money usually goes missing.

Structure and budget

How the account is built and where the spend actually sits, against where the sales actually come from.

Audiences

Who you are paying to reach, who is overlapping, and which audiences stopped converting months ago but kept spending.

Creative and testing

Whether anything is being tested properly, or whether the same idea has been running in four sizes since launch.

Tracking

Pixels, GA4, server-side events and UTM discipline. If the data is wrong, every decision built on it is wrong too.

Landing and checkout

Where people leave between the ad and the payment screen, which is where most stores in this region lose the majority of their revenue.

Unit economics

Margin, cost of a new customer, payback month and what is left after fees, shipping and returns. The part most audits skip.

Four steps. Two days.

You send access

Read-only access to the ad accounts and analytics, plus three numbers: your margin, your average order value and your current monthly spend. Ten minutes of your time.

I spend a day in it

Properly, not a fifteen minute skim with a template report attached. Most of what matters is not on the front screen of any dashboard.

You get everything within 48 hours

Recording, ranked list and your rebuilt numbers, all in one email. No presentation to schedule, no deck to sit through.

You ask whatever you want

One round of questions, answered in writing. If you would rather I did the work instead of describing it, that conversation is separate and there is no pressure toward it.

Who this is for

Brands spending on paid media every month, with a real product
Founders who suspect the reporting and cannot prove it
Teams about to raise budget who want to know it will not leak
Anyone who has been handed a report they did not understand

What it will not do

It will not promise you a ROAS. It will not fix a weak offer or a product nobody wants. It will not rescue an account with almost no spend history, because there is nothing yet to read.

And it is not a sales call in disguise. If the honest answer is that your account is fine and the problem is elsewhere, that is what the recording will say.

to find out what a year of it is costing you.

Email me your brand, your market and your rough monthly spend. I will tell you within a day whether an audit is worth it for you, and I will say no if it is not.

Asma Adel Farag

Performance Marketer · UAE & MENA

Someone should look at your account who is not paid to defend it.