Contact

Say what is wrong. I will say if I can fix it.

I read everything myself and reply within one working day. If your problem is not something I am good at, I will tell you that rather than take the work, and where I can I will point you at someone better suited.

Based in Dubai. Working in Arabic and English.

Pick the closest one

Four reasons people write.

Each button opens your email with the useful questions already in it, so the first reply can be a real answer instead of a request for details.

To get a useful reply

Four lines beat four paragraphs.

Your brand and market What you sell and where. Gulf, Egypt, Europe, all of it. The market changes the answer more than the category does.
Roughly what you spend A range is fine. It tells me whether an audit will find anything worth the money, and I would rather say no early than take a fee for reading an empty account.
The number bothering you One number. ROAS, checkout rate, cost per order, whatever it is that does not look right. That single line tells me more than a full brief.
Who else is involved Whether there is an agency, an in-house team, or just you. It changes what is worth recommending and what will actually get done.
Or just write

No form, no funnel.

If none of the above fits, write anyway. A short email with a real question is always welcome, and I answer plenty of them without anyone buying anything.

Asma Adel Farag
Performance Marketer · UAE & MENA
© Asma Adel Farag. All figures verified and available on request.