The Refusal Cutter

Stop paying for orders
that never arrive.

A refused cash-on-delivery order is not a lost sale. It is a sale you paid for twice: the trip out, the trip back, and the ad that bought it. This file shows what refusals cost you, where they come from, and what to do about each one, in Arabic and English.

One Excel fileArabic and EnglishFive sectionsSeven ready messagesExcel, Sheets and Numbers

14 days to change your mind. Open the file, decide, no questions.

The problem

Every refusal costs you twice.

The courier drives out, knocks, and drives back. You pay for both trips. The ad that brought the order is already spent, and some items come back too damaged to sell again.

Most stores see the refusal rate and move on, because the dashboard still counts the order as a sale. The bank never sees it. In the example inside the file, one refusal cancels the profit of three good orders.

What is inside

Five sections.
Seven messages.

What refusals cost you

Your COD month in ten numbers: the cost of one refused order, what you lose in a month and a year, and how many good orders each refusal cancels out.

Where they come from

One row per city, product or campaign. The file says what to do with each: keep it, confirm on WhatsApp, call first, or stop the ads there.

The prepaid switch

How much you can offer customers to pay online and still come out ahead, and what that switch saves you every month.

Score an order before you ship it

Eight signals, one score, one action: ship it, confirm it, or call and ask for part of the payment first.

Twelve rules that cut refusals

The habits that keep refusals low, as a checklist you can tick off every Monday.

Seven messages, ready to send

Confirmation, address check, the evening before, the morning of, after a failed delivery, the prepaid offer and the call. In Arabic and English.

The file itself

The numbers,
then the verdict.

Section 1 of the Refusal Cutter: the cost of refusals and the verdict
Section 1. What refusals cost, with the verdict in plain words.
Section 2 of the Refusal Cutter: refusals by city and campaign
Section 2. Where the refusals come from, and what to do about each.
The Arabic tab of the Refusal Cutter
The Arabic tab, built right to left.
Who it is for

Stores that sell with cash on delivery.

  • Stores in the Gulf, Egypt or North Africa where customers pay at the door
  • Teams that watch orders leave the warehouse and come back
  • Anyone paying for ads in cities that refuse more than they keep
What it will not do

It will not stop every refusal. It shows which ones are worth stopping, and what that is worth to you.

Questions

Before you buy.

Which software?Excel, Google Sheets or Numbers. No add-ons.
Is the Arabic real?Yes. The Arabic tabs are built right to left and written by hand, and so are the messages.
Does it work in my currency?Yes. Type your currency once and every label follows it.
Is it part of the Toolkit?No. The Toolkit covers the whole account. This file goes deep on one leak, and the two work well together.
What if it is not what I expected?Email me within 14 days and the money comes back. No questions.
Get the file

. One week of fewer refusals pays for it.

Instant download, Arabic and English, updates included, and 14 days to change your mind.

Asma Adel Farag
Performance Marketer · UAE & MENA
© Asma Adel Farag. All figures verified and available on request.